Our Channel Insights blog is focused on B2B sales, marketing and development topics for IT vendors, MSPs, CSPs and VARs.
Learn the key steps to map a buyer’s journey from prospect to customer. Then, use our sample journey map to create your own.
How to determine if a merger, acquisition, or even a divestiture is the answer to your strategic growth plan.
You’ve spent a lot of time creating the perfect web content for your company. Don’t let competitors steal it. Follow these instructions to stop them cold.
IT industry leader, Lisa Masiello, joins Center for Women & Enterprise to provide opportunities for women entrepreneurs to increase professional success and financial independence.
After writing 20 blog posts for your company, writer's block sets in. Here are 8 ways to keep those ideas flowing to attract and retain clients.
We've received guest post requests from IT knowledge experts interested in writing for the TECHmarc Labs blog so we decided to publish some guidelines.
Increase your leads, new customers, partner relationships and revenue by speaking at industry trade shows. Participation doesn't have to be expensive.
MDF and co-op marketing funds from the vendor's perspective: Why you should include them in your program. What your partners really want. Best practices.
To make better buying decisions, 70% of B2B decision makers have turned to social media. Here's what you need to know to be a successful social seller.
Lack of time, resources, and expertise cause start-ups to put the marketing function on the back burner. Here are 3 marketing truths that you need to know.
Customer satisfaction isn't the same as customer loyalty. Here's why understanding the difference matters.
Disruptive technology isn't just driving growth in Boston. Here are 20 tech start-ups and leaders driving New Hampshire’s growth and innovation.
Social media experts say you should be out there everywhere. Where is “out there” and why should you be there? Will it really bring you paying customers?
Understand the true cost of cyber-crime and that small/mid-size companies are more vulnerable than large, well-known companies we hear about every day.
It is the decade of markting - when technology, customer experience, personalization and cooperation come together. Are you on board?
What is your company's customer experience strategy? Here's how you can build a great customer experience environment.
Here are 10 internet marketing statistics and insights that will help you decide on where and how to position your next internet marketing campaign.
What a woman with a bag of nuts could teach everyone at HubSpot's Inbound Marketing Conference about connecting with customers and personalization.
Here are some free marketing tools, advice, and resources you can use to help grow your business on that start-up budget.
Many small businesses agonize over the psychology of color in building their brand. Here's what your branding strategy should really be focused on.