CHANNEL SALES AND MARKETING NEWS YOU NEED TO KNOW.
Week of April 11-April 16, 2016.
As budgets and resources tighten, so do partner marketing funds, and it’s no longer acceptable to simply look at performance metrics – such as campaign downloads, number of participating partners and MDF utilization percentages – to show the return on investment. Today, channel marketing is being asked to justify all MDF spend and measure the channel marketing influence and contribution, as well as the overall channel marketing investment to pipeline. via SiriusDecisions
Most channel pros either say no or haven’t considered the question of managed services certifications, but many holders of third-party MSP accreditations swear by them. Should you?
via ChannelPro Network
When the shift to software-as-a-service (SaaS) applications delivered via the cloud began, most of the focus was on selling these offerings directly, but as providers began to fully appreciate the challenges of activating a license along with getting customers to renew those subscriptions, many began proactively recruiting channel partners to help achieve that goal more economically. The challenge many now face is trying to figure out the right balance between direct and indirect sales via the channel. Here's a look at key findings from a recent study. via Channel Insider
The rise of social media and the ubiquity of information has fundamentally transformed the way consumer products companies operate. In a world where reputation is everything, these organizations can’t survive on product quality alone, which is why so many are placing a renewed emphasis on brand trust and loyalty. via ChannelE2E
Many managed service providers struggle with the sales and marketing aspects of running a business. However, sales is a pivotal part of the picture for any MSPs seeking long-term growth. Here are four easy tips to get you on your way to selling like a pro. via MSPmentor