CHANNEL MARKETING MANAGEMENT NEWS YOU NEED TO KNOW.
Week of February 22-27, 2016.
Why do the vast majority of B2B organizations fail to properly assess, analyze and ultimately improve the post-sale customer experience? via SiriusDecisions
It has been almost a year since Equinix turned to the channel as a way of expanding its presence in the enterprise market, looking for partners to pitch its data centre and cloud expertise. Here’s how it’s gone. via MicroScope
The 2016 Channel Forecast finds solution providers that take greater risks or set loftier goals are, by and large, more progressive and growing faster than those who accept modest change. According to the report, the acceptable rate of growth increased to 16 to 25 percent. How does your growth compare? via Channelnomics
Nearly any discussion of contemporary channel trends includes how do you offset shrinking profit margins? But while you can’t make a living by only focusing on hardware any longer, another part of the value chain is thriving. via MSPmentor
The new GE Digital Alliance program will provide participants with access to sales, marketing and technical resources from across GE Digital, as well as digital tools, training and enablement, online content and assets, Predix certification, developer sandboxes, joint deal registration and specific benefits based upon contribution level. via MicroScope