CHANNEL MARKETING MANAGEMENT NEWS YOU NEED TO KNOW.

Learn more from our Channel Insights blog to boost your B2B sales, marketing effectiveness, business strategy and channel development. 

 
stop saas churn.jpg

Customer Experience Mapping: Three Key Considerations.

Why do the vast majority of B2B organizations fail to properly assess, analyze and ultimately improve the post-sale customer experience?  via SiriusDecisions ...

reseller channel progress report

One Year On and Equinix Delivers Channel Progress Report.

It has been almost a year since Equinix turned to the channel as a way of expanding its presence in the enterprise market, looking for partners to pitch its data centre and cloud expertise. Here’s how it’s gone. via MicroScope ...

channel growth forecast

Dream Big, Aim High, Get Results.

The 2016 Channel Forecast finds solution providers that take greater risks or set loftier goals are, by and large, more progressive and growing faster than those who accept modest change. According to the report, the acceptable rate of growth increased to 16 to 25 percent. How does your growth compare? via Channelnomics ...

channel trends

Want to Avoid an Endless Race to the Bottom? Here's How.

Nearly any discussion of contemporary channel trends includes how do you offset shrinking profit margins? But while you can’t make a living by only focusing on hardware any longer, another part of the value chain is thriving.  via MSPmentor ...

global alliance program

GE Digital Unveils Global Alliance Program.

The new GE Digital Alliance program will provide participants with access to sales, marketing and technical resources from across GE Digital, as well as digital tools, training and enablement, online content and assets, Predix certification, developer sandboxes, joint deal registration and specific benefits based upon contribution level.  via MicroScope ...