Learn more from our Channel Insights blog to boost your B2B sales, marketing effectiveness, business strategy and channel development. 

IoT Internet of things

Gartner Says IoT Adoption Gaining Steam in Vertical Industries.

IoT adoption by vertical industries is expected to leap some 14% in the next 12 months to 43% worldwide and spike another 21% starting in 2017, according to a recent Gartner survey. What else did they find? via Channelnomics ...

vmware channel

VMware Readies Channel for 'Dramatic' Change.

VMware's UK channel boss has claimed partners need to be ready for a "quite dramatic" change as the company focuses on its emerging products for growth. via CRN ...

customer culture partner success

Customer Culture Awareness Key to Partner Success.

As the role of the solution provider continues to evolve and morph from providing product and solutions into a trusted advisor and provider of outcomes, understanding your customers' cultures is more important than ever. But just how common is it for partners to really understand a customer's culture, in every way?  Via Channelnomics ...

cisco partner program

Cisco Aims for More Simplicity, Alignment with Partner Program Tweaks.

Cisco is tweaking its partner program in order to help channel partners keep up with today's emerging technology trends and drive more simplicity and alignment, Wendy Bahr, SVP of Cisco's global partner organization, announced during Cisco Partner Summit 2016 in San Diego, California on Tuesday. via Channelnomics ...

valuable vendor relationship

3 Ways to Know If a Vendor Values Your Relationship.

The relationship between a vendor and a partner is symbiotic. Like all relationships, there will be ebbs and flows. At a certain point, though, you have to decide if a given relationship is beneficial to both parties and worth maintaining. One of the easiest ways to determine this as a partner is to ask: “Does the vendor still value me as much as when the relationship began?" via Channel Partners ...