CHANNEL SALES AND MARKETING NEWS YOU NEED TO KNOW.
Week of July 11-July 16, 2016.
Microsoft channel partners who refocus their business strategy on growth in cloud computing will be the ones who benefit from Microsoft’s new marketing resources, giving them the tools to succeed and making them more visible to sales prospects. The tools include redesigned badges to show new partner program competencies and a re-tooled referral program that lets partners more easily showcase their services and solutions. Microsoft announced these changes at their 2016 Worldwide Partner Conference which took place this week in Toronto, Canada. via ChannelPro Network
Hewlett Packard Enterprise has begun to move more of its security product portfolio through its partner channel.
"As a company, HPE is heavily focused on security and bringing security to the market for the customer base. With that in mind, we have taken on the role of wanting to bring our data security solutions, which have been traditionally sold direct, into the channel," said Sheryl Wharff, global product marketing for HPE Data Security. via CRN
WPC 2016, Microsoft’s Worldwide Partner Conference, took place this week in Toronto, Canada. Each day saw keynote speeches from Satya Nadella and other executives and discussions of exciting new business and technology opportunities for the company’s worldwide partner community. View the WPC 2016 keynote address videos here. via Microsoft
The goal of every marketer is to make their content engaging, but what does that mean and how is it done? Even when we create content that we believe is engaging, do we measure whether it really is engaging to our audience or do we release it and forget it?
Experts speaking at this year’s Content Marketing World share their ideas on how to define engaging content, how to create it and, ultimately, how to measure it so that you can create engaging content for your prospects and customers. via Content Marketing Institute
One size never really fits all, even when you’re talking about partner marketing programs. The way it has always been done, i.e. simple co-marketing programs and a central partner portal containing marketing toolkits of prepackaged content, doesn’t work anymore.
Today, vendor marketing efforts need to consist of a combination of detailed planning as well as on-the-fly material and program creation. MSP’s primary goal is to differentiate themselves from their competitors and they can only do this with the help of vendors who understand their specific needs. via The VAR Guy