CHANNEL SALES AND MARKETING NEWS YOU NEED TO KNOW.
Week of June 26-July 2, 2016.
Microsoft’s biggest event of the year is coming up soon – WPC 2016. This is a great opportunity for channel partners to network, learn about new solutions, market changes and how they can grow their businesses. Here are 5 tips on how to use WPC16 to become a modern Microsoft channel partner. via Microsoft Partner Network
Whether you agree with the UK’s decision to leave the European Union or not, the implications on the tech industry will be far reaching - from IPOs and data sharing, to talent immigration issues. Here are a few other issues to keep in mind. via MSPmentor
Hewlett Packard Enterprise channel partners have applauded a major sales and marketing restructuring aimed at simplifying the organization and making the company more nimble and easier to partner with.
In the wake of the restructuring, CTO Martin Fink and Chief Customer Officer John Hinshaw are also set to step aside at the end of year. Peter Ryan, currently senior vice president and managing director of the Enterprise Group's EMEA Region, will oversee the new global sales organization, including indirect and regional sales.
HPE also centralized product marketing, e-commerce and customer advocacy into a single marketing organization under Chief Marketing and Communications Officer Henry Gomez. Read more… via CRN
Shadow IT is casting an ever widening cloud (no pun intended) over the IT departments of most companies from SMB to enterprise. A survey conducted by Logicalis in Q4, 2015 uncovered that 9 out of every 10 CIOs believe that departments are making line-of-business IT purchasing decisions without their input. With the increased use of technology in line-of-business applications, IT spending is quickly moving from the IT department out across the company. Here are 5 things solution providers should do to maintain control over shadow IT. via The Channel Company
At face value, Thanksgiving and content have nothing in common. But look more closely. Half of the joy of Thanksgiving is all of the follow-on meals that the Turkey, stuffing, sides and pies provide for days to come. So too can a “meaty” piece of content that provides the substance for all of the derivative content that can be created from it. Just like Thanksgiving, valuable content can extend your reach into new audiences, new markets, deliver new types of content and fill holes in your buyers’ journey. Here are some content tips to consider. via SiriusDecisions