Learn more from our Channel Insights blog to boost your B2B sales, marketing effectiveness, business strategy and channel development. 

microsoft and the modern cloud customer

3 Things IDC and Microsoft Research Tells Us About Today's Modern Customer.

Microsoft has launched Part 1 in their Modern Partner eBook series: The Booming Cloud Opportunity. Here are the three major findings: 
1) The greater cloud opportunity will exceed $500 billion by 2020.

2) 80% of customers are actively deploying or embracing cloud, and 45% of customers expect to be at the highest level of cloud maturity within 2 years.

3) 61% of projects are funded by line of business decision makers, and 81% of projects are influenced by them. via Microsoft ...

msp cloud customers

Make New Friends, But Keep the Old.

Cloud is pushing MSPs to push their channel even further and leverage players they never considered before.

According to Neven Bunstein, director of partners and strategic alliances at TriCore Solutions, which focuses on support of mission-critical applications remotely, on premise and through TriCore or public cloud vendors, cloud has pushed the MSP to seek out new types of partnership.  via Channelnomics ...

sales changes in the channel

What Your Sales Team Needs to Keep Up With Evolving Customers.

In today’s new mobile-first cloud-first world, the traditional sales process between buyers and sellers has changed—drastically. Buyers want to be in control of their buying process.  Buyers are more risk-averse. And, buyers want turn-key solutions. So how do you know if your team is ready to meet these demands today’s new buyer has? via Microsoft ...

channel partners focus on business solutions

Agents Must Go Beyond IT Staff and Hard Technology Sell.

During a keynote Wednesday afternoon at the Channel Partners Conference & Expo in Las Vegas, executives from AVANT Communications, WTG and other masters and distributors highlighted a theme that rings true in an era of mobile and cloud services: Agents have become a trusted business advisor to their customers.  via Channel Partners ...

how to write an elevator pitch

How to Write an Elevator Pitch for Your Business.

Can an "elevator pitch" be effective for a managed service provider (MSP)? It might all depend on the information you choose to include and how you deliver your pitch.  via MSPmentor ...