CHANNEL SALES AND MARKETING NEWS YOU NEED TO KNOW.

Week of March 7-March 12, 2016.

marketing for channel partners

Marketing on the Cheap: Pointers for Channel Partners.

Cisco’s Marketing Velocity event which helps channel partners on their marketing journey, included a session on "Growing Your Business without Spending a Dime," presented by marketing consultant Joseph Jaffe.

His message: Too many people are interested in chasing the next big shiny thing — the next marketing fad — and, he contended, there isn’t one. The next best thing is now.  via TechTarget

partner loyalty

Partner Loyalty: Engaged vs. Empowered.

One of the most enduring and contended challenges for organizations with indirect sales channels is the data and metrics used to measure channel performance. What metrics really matter? What don’t? Which vendors do we believe? And, is this really so complex that we need a scientist to make it meaningful?

Forrester Research recently said that "the channel ecosystem is undergoing dramatic changes, and channel partners' loyalty is up for grabs as a result."  via Allbound

email marketing for msps

Email Marketing: A Weapon for Fighting MSPs' Biggest Sales Challenge.

Today's MSPs face many challenges, but one of the key ones is finding new customers, says Felix Yanko, president at Arlington, TX-based MSP Technology and Beyond. Yanko thinks one way to deal with this is through email marketing. "Every business needs us, but not everybody is ready for us and finding the businesses that are ready is a challenge." via Channelnomics

managed services bundle

Is It More Profitable to Offer Managed Services A La Carte of Bundled?

How should a managed service provider (MSP) price its services? It might all depend on how a service provider chooses to package them. A recent survey of IT providers found that many take a hybrid approach.  via MSPmentor

msps boost operational efficiency

4 Tips for MSPs to Boost Operational Efficiency.

For managed service providers (MSPs) who have recently moved over from the break-fix model, implementing a new operations strategy can seem daunting. However, approaching an operational shift the right way can contribute to the success and support growth as an MSP. Here are four tips to consider for improving your operations this spring.  via MSPmentor


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