CHANNEL SALES AND MARKETING NEWS YOU NEED TO KNOW.

Week of May 16-May 21, 2016.

CompTIA MSP tool to help customer lifecycle

CompTIA Launches Tool to Help MSPs with Client Relations.

Designed like a traditional infographic, CompTIA's new Managed Services Client Lifecycle tool enables Managed Service Providers (MSPs) to visually understand and provide information for every stage in their customers' lifecycle -  improving their acquisition success, retention and overall growth.  via MSPmentor

SAP creates cloud channel program

SAP Readies Cloud Channel Program, Seeking New Recruits and Offering Transition Help for Current Partners.

Are you a real, born in the cloud strategic service provider? If so, SAP wants you. They're recruiting new service providers and current solution provider partners to add SAP cloud applications to their product portfolios.  via CRN

Cisco brings recurring revenue to channel partners

CRN Exclusive: Cisco Mounts Software Offensive, Putting Partners on Road to Recurring Revenue.

Calling all Cisco solution providers. They're offering incentives to any channel partners who choose to accept Cisco's new software integrator and life-cycle advisory roles.  Learn more…  via CRN

real time KPIs

Why It's Time to Shift to Real-Time KPIs.

Monthly performance reports can be useless. Inaccurate the moment they're completed. Best in class companies use Key Performance Indicators (KPIs). Here's the data from SMBs across the country.   via ChannelE2E

solution providers and OEMs marketing is key

Why Solution Providers' Relationships with OEMs May Rely on Marketing Expertise.

Vendor channel partners across the industry are in a state of flux like never before but their ability to successfully market and sell their products and services remains constant and the top of the priority list for their OEMs. With OEMs increasingly asking to participate in partner opportunities, partners with marketing expertise who take the lead in driving sales goals will drive success.  via CRN


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