CHANNEL SALES AND MARKETING MANAGEMENT NEWS YOU NEED TO KNOW.
Week of May 30-June 4, 2016.
As a Managed Service Provider (MSP) you may not have the financial resources to pay for expensive radio and TV airtime, but your marketing strategy can benefit from less expensive or even free social media and email marketing resources to generate additional leads. via MSPmentor
Are you looking to gain new mid-market customers or increase revenue from existing mid-market customers? Listen to someone who's been on the other side of the table. via CRN
Are your digital marketing activities successful? Yes? No? How do you know? It's simpler than ever before to measure your marketing ROI - keeping what's working and changing what's not. via Microsoft Partner Network
Wendy Bahr, chief of Cisco's partner network, discusses how the company's network software subscription model is the biggest change to its partner program in the last two decades - a complete transformation for Cisco channel partners. via CRN
If there was one take-away from the recent CRN cloud conference, it was this: don't try to do it all. Rather, carefully select your cloud strategy. You may be surprised to know that there is still a great deal of uncertainty around the adoption of cloud services in the reseller channel. Here's what you need to know. via CRN UK