IT CHANNEL MARKETING NEWS YOU NEED TO KNOW.

Week of August 29-September 3, 2016.

IDC worldwide IT spending

Digital Transformation Gives IT a Big Spending Boost.

According to a recent report by IDC, the digital transformation that is happening around the world is delivering a major boost to IT spending worldwide. The data reveals that spending on IT products and services will grow from almost $2.4 trillion in 2016 to more than $2.7 trillion in 2020. A significant amount growth will come from companies investing in cloud, mobility and big data technologies. Two industries which are leading this digital transformation are financial services and manufacturing. via Computerworld

best CRM systems

[Infographic] Top 20 Most User-Friendly CRM Systems.

The need to streamline sales, technology implementation and the desire to better process and understand the specific wants and needs of customers has resulted in the implementation of CRM software. Industry analyst firm Gartner has reported that the worldwide customer relationship management software expenditure in 2015 totaled $26.3 billion which was an increase of 12.3% over 2014. CRM systems from companies like Salesforce, SAP, Oracle, Microsoft and Adobe are well known but is biggest always better? Here are 20 of the most user-friendly options rather than simply the biggest options.  via MyCustomer

niche marketing strategy

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy. 

When you have a limited marketing budget, it’s critical to make meaningful connections with your target audience. This can be made easier when your target audience is tech savvy but what happens when they’re not? Thao Le, vice president of marketing at Hyland’s, a homeopathic medicine company, had both a limited budget and a very niche audience. What did she do? Her solution provides insights for both technical and non-technical businesses alike.  via Content Marketing Institute

engaging social media audience

Find the Signal in the Noise: How to Engage Your Massive Social Following.

If you have been on the various social networks for a while, you have a ton of fans and contacts and a huge community, right? The speed at which all of these social media sites have come into our business lives means that most brands have accounts on at least 6 of the major networks like Facebook, LinkedIn, Twitter and more. Social media experts often remind companies that they shouldn’t pay attention to vanity metrics such as “Likes” but on how they engage.

Yes, building a loyal following and engaging with your community can drive business results but if you have to manage and sift through the information from so many social networks, how can you get an accurate understanding of what’s really going on? Here are some actual tips that will help make your life easier. via SEMrush

what are vanity metrics

Top 3 Reasons to Take a Second Look at Your "Vanity" Metrics.

Although more and more business from prospect engagement to post-sale communication is being done through social media, it’s still a challenge to identify proper metrics and analyze its impact on your company.

When social media first became a way to find and engage potential customers, most companies relied on ‘vanity metrics’ to determine their success because the idea of measuring social media was new and the data was sparse. The number of ‘Likes’ and ‘Followers’ were the primary metrics.

CMOs, Marketing Directors and Strategists soon realized that Followers, Likes and Views were not enough and they needed more information to ensure that they meet their departmental KPIs (Key Performance Indicators) and company goals.

Today, vanity metrics have a bad rap because they do not have a direct tie to revenue.  However, although Facebook Likes or Twitter Followers won’t be able to tell you who will convert to buying customers, vanity metrics do have a place when measured in conjunction with other metrics.

Here is how the role of vanity metrics and the alignment of traditional engagement metrics with more strategic business metrics can provide the insight you need to make informed decisions about your social media strategy.  via Adobe


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