CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of August 17-August 22, 2015.
Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic].
Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.
Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer. via HubSpot
The social network last year began letting a select group of clients buy ad campaigns that would run on its own service and across third-party apps in its MoPub mobile advertising exchange. Now, the company says it’s allowing all advertisers with dedicated account managers at Twitter to extend their campaigns outside of the social network if they wish. It’s also renaming the product the “Twitter Audience Platform.” via The Wall Street Journal
It’s no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on. via Adweek
Oracle wanted Maxymiser because of a big trend going on at big companies. Chief Marketing Officers now command huge budgets for tech and software. By 2017, CMOs are expected to outspend CTOs on tech, so software companies like Oracle, Salesforce, Adobe are going after this market with a vengeance. via Business Insider