CHANNEL MARKETING NEWS YOU NEED TO KNOW.

Week of August 3-August 8, 2015.

holiday mobile marketing

62pc of Retailers Expect Zero ROI from Holiday Mobile Alerts: Report.

While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.

The report from Listrak, What Omnichannel Shoppers Want this Holiday Season, and What Retailers Will – and Won’t – Deliver, found that retailers’ expectations for ROI on investments across digital channels do not match up with what consumers deem helpful.  via Mobile Commerce Daily

Instagram advertising

Instagram Just Made a Major Move That Will Turn It Into a Huge Advertising Business.

Instagram has officially switched on its advertising API (application programming interface). It's a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. via Business Insider

email marketing

Five Tactics to Make Your Emails More Interesting.

When was the last time you were excited to take a look at your inbox? If you're like most people—including the people you market to—the answer is probably never.

Let's be honest: Most emails are boring. Research backs that up: Social media tends to evoke "excitement" as the prevailing sentiment, but the first word that comes to mind for email is "productivity." Emails are a chore.
via MarketingProfs

Apple targeted ads

Apple is Not Going to Target Ads Based on Your Credit Card Balance.

A new Apple patent involving ad targeting technology has tech blogs abuzz.
The headlines are spooky:

  • Apple may check your credit card balance to show you products you can afford
  • Apple is working on a new e-commerce system based on your credit card balance
  • Apple patent serves ads based on credit card balance
  • Apple may start showing ads based on your credit card balance
    via eConsultancy
marketing banner ads

The Death Of The Banner Has Been Greatly Exaggerated.

In 1999, a new term entered the marketing lexicon: banner blindness. A news story that year in Toronto’s Globe & Mail profiled a man named Bruce Johnson who spent “up to two hours a day” on the Internet “researching companies and reading online magazines” but couldn’t recall ever clicking on a banner ad. Yet banners are still everywhere on the Web and on mobile devices.  via CMO.com


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