CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of August 31-September 5, 2015.
Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources. via eMarketer
In a growing online marketplace, website owners need every advantage possible to make their brand stand out. This also means avoiding issues that make consumers lose trust in a brand. While most business owners have a good idea of how to keep customers happy when their shopping in-store, protecting trust in a brand's digital content involves different tactics. A recent from Neustar analyzed what factors caused consumers to lose trust in a brand's digital content offerings. via Inc.
We’ve all heard the classic B2B marketer’s complaint: “I’m sure that half of my marketing campaigns are working, but I just don’t know which half.”
Still, with all the electronic footprints, cookies, and pop-ups in our daily digital lives, why don’t we have a better grasp on how our messages and assets are playing out in the field? To get a handle on this conundrum, let’s take a look at sales enablement capabilities and processes that Best-in-Class companies deploy to make their customer acquisition battle a fair (and transparent) fight. via CMO Essentials
Machinima Inc., a popular distributor of online videos about games, agreed to settle charges that it didn’t tell viewers it paid some influential publishers to post videos about Microsoft Corp.’s Xbox One system and games. via The Wall Street Journal
NewsCred, a content marketing software platform that allows brands to plan and measure their content campaigns and license relevant articles from the likes of The Guardian, The Financial Times, and the BBC, has just raised another multi-million dollar funding round, which it says demonstrates that "content marketing" is swiftly moving up the agenda in terms of marketers' priorities. via Business Insider