CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of February 8-13, 2016.
New alliance sees vendor's marketing automation platform combined with Wundeman's creative and data management products and is reflective data-driven marketing trend. via CMO
Products fail because companies don’t truly understand their customer’s needs or incorporate their feedback into product iterations. As research shows, however, the solution is not about marketing alone improving their understanding of the customer and capturing his or her 'voice.' via CMO Essentials
There are fewer more traditional ways to market than events, and there’s no tactic more clung to in the B2B marketing world. About one-third of a B2B’s marketing budget still goes to events. Should it? via CMSwire
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.
What's a Featured Snippet? And more importantly, what do you have to do to appear there? Via HubSpot
Research confirms how online video continues to grab more mind share online. As video grows in importance, so, too, will be the ability to measure its value. Time spent seems to trump other indices. via CMO.com