CHANNEL MARKETING NEWS YOU NEED TO KNOW.

Week of February 8-13, 2016.

marketing partners

Marketo and Wunderman Partner on Insights-Driven Digital Marketing Offering.

New alliance sees vendor's marketing automation platform combined with Wundeman's creative and data management products and is reflective data-driven marketing trend. via CMO

voice of customer

Does Marketing Own the Voice of the Customer?

Products fail because companies don’t truly understand their customer’s needs or incorporate their feedback into product iterations. As research shows, however, the solution is not about marketing alone improving their understanding of the customer and capturing his or her 'voice.'   via CMO Essentials

live events vs digital marketing

Do Your Events Create a Measurable Digital Trail?

There are fewer more traditional ways to market than events, and there’s no tactic more clung to in the B2B marketing world. About one-third of a B2B’s marketing budget still goes to events. Should it?  via CMSwire

google featured snippet

How to Optimize Your Content for Google's Featured Snippet Box.

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

What's a Featured Snippet? And more importantly, what do you have to do to appear there?   Via HubSpot

video marketing

Online Video: Marketing's 'New Currency.'

Research confirms how online video continues to grab more mind share online. As video grows in importance, so, too, will be the ability to measure its value. Time spent seems to trump other indices.  via CMO.com


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