CHANNEL NEWS YOU NEED TO KNOW.
Week of January 18-23, 2016.
The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. With content marketing, marketing automation, paid amplification and mobile optimization seen as emerging trends, ad blocking and BOT- fraud will increasingly pose challenges to B2B marketers. Here are ten B2B marketing trends to be on the lookout for. via The Drum
The rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your investment in content in 2016. via American Marketing Association
Facebook’s Instant Articles. Scads of newspapers had jumped aboard FB Instant because it renders articles as advertised, instantly— making for a great mobile experience.
But does it make sense when your strategy is to build a deep (direct) relationship with readers? We’ll address that and 5 other big questions about publishing’s future. via FIPP
Consumers are demanding, digitally savvy and unforgiving of brands that do not serve them well. But, nimble new brands are finding ways to disrupt almost every industry with product innovation and better consumer experiences. via CMO.com
Cross-channel marketing can be expensive and a challenge to run. But, in most cases, simple alterations in marketing techniques can help drive a campaign effectively.
Here are 6 effective pointers for successful cross-channel marketing. via Martech Advisor