CHANNEL NEWS YOU NEED TO KNOW.

Week of January 18-23, 2016.

b2b marketing trends

10 Trends in B2B Marketing - In With the Old, Out With the New?

The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. With content marketing, marketing automation, paid amplification and mobile optimization seen as emerging trends, ad blocking and BOT- fraud will increasingly pose challenges to B2B marketers. Here are ten B2B marketing trends to be on the lookout for.  via The Drum

seo rules

Six SEO Rules for 2016.

The rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it to maximize your investment in content in 2016.  via American Marketing Association

marketing publishing

Five Big Questions for Publishers in 2016.

Facebook’s Instant Articles. Scads of newspapers had jumped aboard FB Instant because it renders articles as advertised, instantly— making for a great mobile experience. 

But does it make sense when your strategy is to build a deep (direct) relationship with readers? We’ll address that and 5 other big questions about publishing’s future.   via FIPP

modern marketing

Decoding Modern Marketing.

Consumers are demanding, digitally savvy and unforgiving of brands that do not serve them well. But, nimble new brands are finding ways to disrupt almost every industry with product innovation and better consumer experiences. via CMO.com

cross channel marketing

6 Tips for Effective Cross-Channel Marketing.

Cross-channel marketing can be expensive and a challenge to run. But, in most cases, simple alterations in marketing techniques can help drive a campaign effectively.

Here are 6 effective pointers for successful cross-channel marketing.  via Martech Advisor


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