Learn more from our Channel Insights blog to boost your B2B sales, marketing effectiveness, business strategy and channel development. 

Twitter live events

Next Up For Twitter: Segmenting Audiences Based On Live Events.

Twitter is looking to capitalize on the when and the where by connecting advertisers with audiences interested in specific events. The rather prosaically dubbed “event targeting” tool, announced Thursday, is separate from Project Lighting, Twitter’s reported upcoming dive into live event curation. But clearly the two are philosophically linked.  via AdExchanger ...

programmatic advertising

Key Facts About Programmatic Buying.

Programmatic advertising, or automated buying of ad inventory, has been around for only a few years. But it already makes up a surprisingly large chunk of online spending. That’s according to a new report from the Interactive Advertising Bureau, which examined 2014 programmatic spending.

Programmatic buys accounted for 20 percent of all online ad spending last year, the IAB says, totaling $10.1 billion. In 2013, the IAB didn’t even track programmatic spending. The report lays out the current state of programmatic buying and the trends that are emerging.  via Media Life Magazine ...

CMO council

Lead-Generation Strategies Don’t Measure Up: Report.

In the quest to boost sales and improve margins, the ability to transform prospects into customers is at the center of a successful business. However, according to a new report from the CMO Council, “Lead Flow That Helps You Grow,” organizations are largely whiffing when it comes to developing and circulating content that tackles the task strategically and effectively.   via ...

print magazine marketing

Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults.

Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study.   via MarketingCharts ...

ad market media spend

U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion.

Madison Avenue’s media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat itself, July and August will continue to erode until ad spending begins to expand again in September. The U.S. Ad Market Tracker fell three points to a 191 in June from a 194 in May.

On a year-over-year basis, the index is even with June 2014, but the number masks volatility among media sectors as digital spending continues to expand and television erodes.  via MediaPost ...