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Facebook marketing

Facebook Empowers Us To Tell News Feed What We Want To See First.

Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed. The upgraded settings section will now display who’s shown most in your feed and let you unfollow them, refollow people you’ve hidden, and discover Pages based on your interests. See First creates a new holy grail for marketers looking to boost their Page’s audience amongst declining reach.   via TechCrunch ...

email segmentation personalization

Sophisticated email segmentation boosts open rates, engagement: report.

While 88 percent of marketers say they personalize their email communications, a new report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.   via Luxury Daily ...

search marketing

Search Makes Aggressive Shift to Mobile.

Mobile continues to assert its dominance on search in 2015's second quarter—particularly smartphones, which account for 59% of search spending against 41% for tablets. Phones assumed an even higher profile in share of mobile display ads, with 85% of that segment, according to IgnitionOne's Q2 Digital Marketing Report.   via Direct Marketing News ...

marketing engagement strategy

Marketers Should Opt In to a Top-Notch Engagement Strategy.

Marketing automation provider Kahuna recently released the results of its Kahuna Mobile Marketing Index report, which details and dissects the impact that best-in-class mobile marketing technology can have on a company's customer base. The report, which sought insight from more than 39 million customers, finds that disconnected, impersonal messaging isn't effective and will lead to high app abandonment. Strategic messaging tactics are imperative to keeping users engaged from before they even choose the app to upwards of a year after they download it.   via Direct Marketing News ...

US advertising spend

Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend Smarter.

U.S. ad spending for the 200 leading national advertisers rose a slim 2.0% in 2014, but the story is not that marketers are pulling back. They are spending smarter.   via Advertising Age ...