CHANNEL MARKETING NEWS YOU NEED TO KNOW.

Learn more from our Channel Insights blog to boost your B2B sales, marketing effectiveness, business strategy and channel development. 

 
sponsored content native advertising

Report: One-Third of Readers Disappointed or Deceived by Sponsored Content.

About one-third of news consumers in both the U.S. and the UK feel disappointed or even deceived by sponsored content or native advertising, according to a new report released by the Reuters Institute for the Study of Journalism.  via The Poynter Institute ...

cross channel marketing

The Top Barriers to Cross-Channel Marketing.

Marketers say that the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services. Other top challenges include technology limitations and organizational structure.  
via MarketingProfs ...

what is Twitter Project Lightning

This is Twitter's Top Secret Project Lightning.

This new tool will give the company a way to show the best of Twitter to both logged-in and logged-out users on a variety of platforms. It will have instantly loading videos and rich images, and will occupy a front-and-center location in an upcoming version of the Twitter app.  
via BuzzFeed ...

Facebook followers

Facebook Follower Growth Has Stalled for Retailers.

Most brands are on Facebook, but that doesn’t mean they’re getting followers. A new study from Yesmail’s Yes Lifecycle Marketing finds that out of nearly 250 retailers, 98% maintain a Facebook presence, but follower growth has plateaued. It found that only big box and home goods categories saw an increase in followers last year. Meanwhile, the study also found that brands are seeing a lot better follower growth on Instagram.  via WebProNews ...

nestle periscope marketing

Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream.

Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé shows how marketers can still work slick marketing into the buzzy app.  via Adweek ...