CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of May 25-30, 2015.
A new study conducted by Harvard Business Review Analytic Services and IT provider Red Hat, has found that in companies where understanding technology trends is a priority, they realize an actual dollars-and-cents payoff. This research reaffirms the importance of the CMO-CIO relationship, as businesses evolve toward an increasingly digital landscape. via CMO.com
Jim Lecinski, Google VP-U.S. sales and service, opened the Business Marketing Association’s annual conference (BMA15) on Wednesday with “The Changing Face of B2B Marketing” presentation where he warned B2B marketers that we need to change our game. Among other things, recent Google research found that 46% of B2B buyers are now millennials. That’s up from 27% in 2012. Are you reshaping your marketing to target this influential audience? via AdvertisingAge
Thanks to online retargeting, we marketers can follow our Internet site visitors around the web with our banner ads hawking the stuff that they looked at on our site but left before buying. In an attempt to make retargeting more useful for Internet consumers, Post-it has turned its own retargeting efforts on its head, turning their ads into virtual notepads. For real. via The Wall Street Journal
One of the biggest trends creating buzz in the digital marketing industry is influencer marketing. Brands are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. Influencers can come in all forms across social media and can be valuable for building and expanding your brand’s message and goals. How can you utilize influencers to generate word-of-mouth referrals? via Social Media Today
Here Are the Top 100 Brands in the World. Apple regains top slot; tech generates $1 trillion in value.
After fighting with Google for the top spot year after year, Apple once again holds the number one spot on the BrandZ 2015 list of the Top 100 Most Valuable Brands. What pushed Apple over the edge this year? It wasn’t the popular Apple Watch. Learn what drove Apple to the top and check out the full list. via Adweek