CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of November 30 - December 5, 2015.
Tech isn’t just the purview of the CIO anymore. It has become part of the CMO’s responsibility. IT-marketing alignment and customer experience are just the beginning. via Computer World
Marketers have struggled with metrics and measurement for all long as the profession has existed. Everyone has heard the famous dictum from early 20th century retailer John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
The interesting thing is, things seem to have gotten better and more challenging simultaneously. via ClickZ
Despite the obvious benefits, fewer than a quarter of business-to-business companies are implementing truly effective customer experience programs.
That's according to a new report from Accenture, which shows that only 23% of B2B companies are achieving higher revenue growth thanks to a souped-up CX program. via Direct Marketing News
Marketers are embracing a more muscular role: driving business growth. This “pivot to growth” came through in the most recent ANA (Association of National Advertisers) survey exploring how marketers are responding to disruptions in the marketplace. via The Economist Group
The Chief Marketing Officer (CMO) title is no longer fit for someone who performs a single role with untraceable results. CMOs of the future must be all-in-one professionals, performing the tasks of journalists, programmers and even scientists. via Forbes