CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of October 19-24, 2015.
CNN has introduced Great Big Story, a new digital media brand focused on feel-good video content. And while Great Big Story videos will eventually be distributed on multiple platforms, the Turner-owned startup is focused primarily on building its audience on Facebook first. via The Wall Street Journal
One of the biggest buzzwords in social media is ‘engagement,’ as if engagement is the be-all and end-all to social media marketing. When it comes to e-commerce, social conversations are certainly important, as is general buzz around the topic; however, the real goals are conversions and making the sale. via Adwee
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” via CMO.com
Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. Think search engine optimization doesn't apply to B2B companies? Think again. via Search Engine Land
Because so many things go into marketing emails - when to send them, how often to send them, what to write, what to highlight - how do you make one perfect?
Though it's a subjective question, Retention Science, a retention marketing company from Los Angeles, did research in order to quantify email traits, such as exactly how many words a subject line should be (six to 10) and which month sees the most conversions (surprisingly not December). via ClickZ