CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of October 26-31, 2015.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX, according to company marketers responding to a recent study from Econsultancy and Adobe. So which touch points do marketers see as being central to the customer experience? via MarketingCharts
Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. via Fortune
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.
Digital customer experience is a cornerstone of many organizations’ digital transformation strategies, and we wanted to enhance our understanding of what the CMSWire community is doing in this quickly evolving area.
Specifically, we set out to identify the challenges and opportunities our community faces in formulating digital customer experience strategies, as well as purchase and implementation decisions. via CMSWire