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reasons buyer personas fail

8 Reasons Buyer Personas Fail.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

So, what’s the problem?  via Chief Marketer ...

customer experience touch points

Which Touch Points are Central to the Customer Experience?

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX, according to company marketers responding to a recent study from Econsultancy and Adobe. So which touch points do marketers see as being central to the customer experience?  via MarketingCharts ...

Ziff Davis

How Ziff Davis Survived the Death of Print.

Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves.  via Fortune ...

content curation myths

10 Common Myths About Content Curation.

Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.  via MarketingProfs ...

CMSWire customer experience

CMSWire Releases Research on Digital Customer Experience.

Digital customer experience is a cornerstone of many organizations’ digital transformation strategies, and we wanted to enhance our understanding of what the CMSWire community is doing in this quickly evolving area.

Specifically, we set out to identify the challenges and opportunities our community faces in formulating digital customer experience strategies, as well as purchase and implementation decisions.  via CMSWire ...