CHANNEL MARKETING NEWS YOU NEED TO KNOW.

Week of October 5-10, 2015.

ecommerce marketing

When Do Consumers Want to Hear From Retailers?

A majority (57%) of US adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been looking at becomes cheaper, according to survey results from Emarsys. In each case, women are significantly more likely than men to want to hear from a retailer or e-commerce company, per the results.  via MarketingCharts

twitter video marketing

Twitter Opens Pre-Roll Video Ad Marketplace.

Twitter is bolstering its video ad capabilities with a new feature enabling marketers to easily place pre-roll ads in professionally-produced video content across its platform, the company announced Thursday.

The new option, which is part of Twitter’s Amplify program, will allow marketers to automatically place six-second ads before videos from a range of publishers without having existing relationships with those publishers.  
via The Wall Street Journal

b2b content marketing trends

Trends in B2B Content Marketing.

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends.  via MarketingCharts

Shubhajit Sen CMO Micromax Informatics

The CMO.com Interview: Shubhajit Sen, CMO, Micromax Informatics.

In less than a decade, Micromax Informatics has established itself as the second largest smartphone company in India and the 10th largest in the world. CMO.com caught up with the company’s chief marketing officer, Shubhajit Sen.  via CMO.com

CMO value

Do CMOs Really Add Value?

It’s been a long-running debate in academic research and the business press: Do companies benefit financially from having a marketing executive in the C-suite?   via Harvard Business Review


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