CHANNEL MARKETING NEWS YOU NEED TO KNOW.
Week of September 28-October 3, 2015.
Facebook has confirmed it is launching a new product that lets advertisers buy Facebook ads in a similar way to how they would buy TV commercials, in the hope of unlocking big advertiser spend. via Business Insider
8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a Visual IQ survey, which also finds fewer than two-thirds very or extremely confident in their ability to quantify the impact of their branding efforts using their available metrics. via MarketingCharts
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing budgets have increased from last year, including almost 3 in 10 whose budgets have grown by more than 10%. via MarketingCharts
The most credible advertising comes straight from the people we know and trust. More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. But trust isn’t confined only to those in our inner circle.
Year in and year out, email marketing remains a dependable tactic for retailers. Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and the ability to better personalize messaging are creating new possibilities for reaching consumers more effectively. But, as we explore in the new eMarketer report, “Retail Email Marketing: Benchmarks and Trends in the US,” any improvements are likely to be gradual, not revolutionary. via eMarketer