Nashua, NH – Lisa Masiello, president and founder at technology marketing agency TECHmarc Labs, has been nominated for the 2014 Small Business Influencer Awards in the category of Leaders.  

The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market.  The Awards are designed to recognize the heroes of small businesses – those who support and encourage entrepreneurs and small business owners and help them achieve success.

Says Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards along with Ramon Ray of, "Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background."


With 23 years of experience in the high tech industry at companies including mindSHIFT Technologies, Tyco International and IXYS Corporation, Lisa Masiello is an expert in integrated marketing and reseller channel development.  She has held marketing management positions at leading technology firms in the SaaS (Software-as-a-Service), cloud computing, managed IT services, semiconductor and hardware/software markets, winning industry accolades and helping drive technology growth companies to successful acquisition.  

“I am honored to be included among such a distinguished group of leaders as an advocate for small businesses,” said Lisa Masiello, founder and chief marketing strategist at TECHmarc Labs.  “Companies across all industries should not be limited in their success by lack of expertise, resources or finances.  Strategies, tools and techniques traditionally used by large enterprises can be transformed for use by the small business community and it’s important for those of us who have done this successfully to share our knowledge and expertise.”

Lisa has taken this expertise and built TECHmarc Labs, a technology marketing agency located in the greater Boston area, which assists high tech start-ups and technology growth companies in driving revenue.  Client services include positioning and marketing strategy, content creation, web marketing, end-to-end lead management, public relations, trade show and event management and reseller channel development. 

Additional nominees for the 2014 Small Business Influencer Awards include Cisco Small Business and The Dell Center for Entrepreneurs as well as real estate executive and Shark Tank investor Barbara Corcoran, just to name a few.  

Connect with Lisa Masiello on Twitter @LisaMasiello and on LinkedIn.

About TECHmarc Labs
TECHmarc Labs is a B2B technology marketing firm for MSPs, CSPs, VARs, SIs, ISVs, vendors and distributors. Our sole focus is to ignite your indirect channel sales. We do this by accelerating your partner channel growth and profitability through every stage in channel development.  Learn more at

About the Small Business Influencer Awards
The Small Business Influencer Awards, now in their third year, enable the small business community to nominate and show their support for those that influence and support them. The Awards have an open nomination period, with community voting, and then a judging period by a group of industry-knowledgeable judges.

The Small Business Influencer Awards initiative is produced by Small Business Trends, an award-winning online publication, serving over 6,000,000 small business owners, stakeholders and entrepreneurs annually, and, a media company that produces online content and live events educating small and mid-sized companies on how to strategically use technology as a tool to grow their businesses. The Awards can be found on the Web at:


Stephanie Perkins
TECHmarc Labs


Learn more about TECHmarc Labs' marketing services.